Your brand is a story waiting to be TOLD



The Story Shoppe is for companies who want to develop and grow their offering.Through research, brainstorming, workshopping, and thoughtful storytelling, we unfold the unique qualities that make your company stand out.

Let’s discover your truthful moments. Your perspective. Your story.

We’ll work in a hands-on collaboration to develop a consistent, custom crafted language. You’ll end up with a brand story as unique as your business that attracts customers across all media. 

{Fill out the contact form below to receive case studies relevant to your project}






Together, we’ll journey step-by-step through my custom process created to help strengthen your offer and grow your brand:


01 Needs Assessment

We'll discuss your needs in an
interview-style format.


02 Brand Story Session

Together we'll have an interactive brand strategy workshop.


03 Brand Story Definition

I’ll develop a brand story that
uniquely differentiates you.


04 Brand Story Refinement

We won’t stop until your brand
story is pitch perfect.

05 Sharing Toolkit

I'll provide takeaway tools
to pass our work on to your team.


06 Going Beyond

I can take your creative to the next level with all types of content.



I have a passion for building up organizations like yours 



I’m Colleen Arturi, Founder of The Story Shoppe. 

I cherish my work with startups and nonprofits, as I believe they create a forward moving momentum for their communities as well as for society at large. Plus, the scrappy among us are always the hardest working!

With fifteen years of experience in storytelling, I’m an award-winning brand builder, writer, and creative director, holding everything from a One Show Pencil to a Cannes Lion. I have a heart made of Wisconsin cheese, a brain made of curious neurons, and a soul that is thoroughly Midwestern.  


“Working with Colleen was a wonderful experience. She takes you through a highly collaborative process that is enjoyable and provides you with an insightful deliverable that you can use. From our initial workshop to the final report content, it was a top notch experience!” 

Leeatt Rothschild, Founder | Packed with Purpose 

"Colleen is a genius at brand strategy! She took tons of time to talk about the broader scope of my branding and objectives, creating a brand story, which serves as cohesive guide for me to use internally and keep my brand messaging on track. Colleen is easy-going, hard-working, and warm, making the process fun and stress-free - always a bonus! I was blown away by the results I got from her and am continuously in awe of the tremendous job she did."

Shari Margolin, Founder |  Shari Margolin Design Co. 

"We hired Colleen on a recommendation and I'm really glad we did! She is an excellent writer and a pleasure to work with. I was especially impressed with Colleen's talent for adapting voice and her ability to boil down complex technical products and services into user-friendly content."

Pieter Richter, Marketing Director | Netrix

”A++, would hire again! We brought Colleen in to write copy for a website and we ended up with so much more. She brought clarity to our message and more importantly helped us define our brand — both internally and externally. Colleen is one of the more enthusiastic problem solvers I've had the pleasure of working with. Collaborating with her made my job easy."

Victoria Pater, Product Designer |  Braintree



If you think we’d make a good team, let’s talk



Just like any relationship, if we’re a good fit for each other, we’ll figure out a way to make it work.

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