transform YOUR business into A brand



In a world where large companies are swallowing up customer’s attention, your brand needs to stand out
from the rest. I’ll give you an insightful brand strategy that results in an emotionally powerful story,
one that will indelibly connect your audience to your brand.

I provide brand strategy, copywriting, and naming services for purpose-driven entrepreneurs who need:

  • A cohesive brand story that builds the foundation of content for the life of your brand

  • Strategic guidance on how to link what you provide with what customers want

  • A compelling brand name that confidently exemplifies the value and emotion of your brand

  • Content components like taglines and about texts that connect with your audience quickly and memorably

  • A creative, human-centered process that will transform the way you see your business forever






Through hands-on research, brainstorming, workshopping, and storytelling, we dig deep to find the qualities that make you stand out. This custom-tailored framework will strengthen your offer and grow your brand:


01 Needs Assessment

First, we'll discuss your needs in an
interview-style conversation.


02 Brand Story Session

We’ll dig deep in an interactive brand strategy workshop.


03 Brand Story Definition

I’ll develop a brand story that
uniquely differentiates you.


04 Brand Story Refinement

We won’t stop until your brand
story is pitch perfect.

05 Sharing Toolkit

I'll provide takeaway tools
to pass the work on to your team.


06 Going Beyond

We can take your creative to the next level with all types of content.






To see work that’s been developed and influenced by The Story Shoppe, check out these case studies.



I have a passion for building up organizations like yours 




I’m Colleen Arturi, Founder of The Story Shoppe. 

I cherish my work with entrepreneurs and nonprofit leaders, as I believe they create a forward moving momentum for their communities and for society at large. Plus, the scrappy among us tend to be the hardest working!

With fifteen years of experience in storytelling, I’m an award-winning brand builder, writer, and creative director, holding everything from a One Show Gold Pencil to a Cannes Lion. I have a heart made of Wisconsin cheese, a brain made of curious neurons, and a soul that is thoroughly Midwestern.

Take a listen to the Live Here Riverside podcast to hear the full story.  



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"Colleen is a genius at brand strategy! She took time to talk about the broader scope of my branding and objectives, creating a brand story, which serves as cohesive guide for me to use internally and keep my brand messaging on track. Colleen is easy-going, hard-working, and warm, making the process fun and stress-free - always a bonus! I was blown away by the results and am continuously in awe of the tremendous job she did."

Shari Margolin, Founder |  Shari Margolin Design Co. 


"We hired Colleen on a recommendation and I'm really glad we did! She is an excellent writer and a pleasure to work with. I was especially impressed with Colleen's talent for adapting voice and her ability to boil down complex technical products and services into user-friendly content."

Pieter Richter, Marketing Director | Netrix


“Working with Colleen was a wonderful experience. She takes you through a highly collaborative process that is enjoyable and provides you with an insightful deliverable that you can use. From our initial workshop to the final report content, it was a top notch experience!” 

Leeatt Rothschild, Founder | Packed with Purpose 


”A++, would hire again! We brought Colleen in to write copy for a website and we ended up with so much more. She brought clarity to our message and more importantly helped us define our brand — both internally and externally. Colleen is one of the more enthusiastic problem solvers I've had the pleasure of working with. Collaborating with her made my job easy."

Victoria Pater, Product Designer |  Braintree


“Colleen is an advocate for good design just as much as she is for good writing. Not only does she strive to do her best work, but she also helps everyone—not just designers—become better writers. I'm only sorry that this recommendation is probably too long for her, as I'm sure she wants to make all sorts of edits. Perhaps an edited version, ‘Colleen is very good at writing good words.’ Or, ‘Colleen is good at writing.’ Or, ‘Colleen is good.’”

Mig Reyes, Director Product Design |  Sprout Social

“Developing a brand name and story that so beautifully communicates how young people believe quality, confidential sexual health care should feel like would not have been possible without Colleen’s expertise. From start to finish, Colleen brought her singular talent for brand strategy to bear on all parts of the process while drawing on the collective vision and expertise of our team and those we serve. As our lab continues to develop Hello Greenlight tools, products and services, we know we will continue to call on Colleen to ensure the vitality of the brand as originally conceived.”

Amanda Geppert, Director |  Ci3 Design Thinking Lab at The University of Chicago


5 Ways to Work TOGETHER


Bring on your challenges and questions about brand strategy, copywriting, and naming. 

We’ll figure out solutions for your pain points in an hour-long phone call.


This is the deepest you can go on your brand without my direct help.

Two courses about How to Name Your Business coming soon!


If you’re launching a business or pivoting away from your current one, you’ll need a new brand name that represents you. This one day workshop is for the time-deprived entrepreneur who loves being collaborative and creative. Walk away super confident you have the right brand name options for your business.



Go from Branding 101 student to master level brand creator in a day. We'll use my tested framework for creating a story that perfectly encapsulates your brand, attracting more customers and giving you a foundation for the life of your company.



If your organization needs a bit of help understanding what branding can do and how it can help provide purpose and structure, this is for you. In a day, I'll take your team along for the brand story journey. Everyone will leave feeling energized about how to put the organization's brand story to work for them.





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