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I have a passion for building up small businesses like yours 

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I’m Colleen Arturi, Founder of The Story Shoppe. 

I cherish my work with startups and nonprofits, as I believe they create a forward moving momentum for their communities as well as for society at large. Plus, the scrappy among us are always the hardest working!

With over twelve years of experience in storytelling, I’m an award-winning brand builder, writer, and creative director, holding everything from a One Show Pencil to a Cannes Lion. With a heart made of Wisconsin cheese and a brain made of Internet TV, I love the Midwest and am proud to make Chicago my home.