How do you want to tell your story?

The Story Shoppe is a story-based branding consultancy founded by personal branding expert Colleen Arturi.

The powerful personal brand story we create results in radical business clarity, powerfully lean yet resonant content, and peak confidence.

 

My clients want to be confident, authentic, and powerful when telling a story about themselves. 

So they rely on a go-to story they've been telling for years. 

"I'm a leader with x years of experience in x field." 

It feels comfortable for them, and because it's been their story for so long, it's ingrained in how they present themselves. 

But deep down, they know this familiar pitch doesn't feel right. 

It's because they've been mistaking comfort for confidence, and accuracy for authenticity. 

But to change their pitch and their story — which means creating or changing their whole personal brand — well, it’s kind of a lot.

They've tried to come up with something new, but there's only a Google doc sitting gathering dust with 20 almost-there versions of their pitch.

Or, they're simply too busy to pay attention to this little fire burning in the back of their mind.

Something's off, but they don't know how to fix it. 

Worse yet, this pitch comes across to others as dry. Lifeless. Rushed. Dismissive. Even a hint of embarrassing.

So how do we solve it? 

We focus on the story you're telling YOURSELF first. 

The process looks like this: 

  • We question existing narratives

  • We write a new story

  • Your new story creates a new future

Your mindset makes all the difference in creating an outward presence that feels aligned with how you feel on the inside. 

Once you feel excited and clear about the direction you're headed in life, then everything else falls in line. 

I've seen it happen over and over again. And its v v v cool to see the transformation that happens in my clients from comfortable with the okay-ness of their pitch, to complete confidence in owning their story and their future. 

True power comes from telling a story that's authentic to you and your lived experience. 

And when you tell a story that FEELS right to you, you're standing squarely in your power. 

Share your story, own your power, create a thrilling future for yourself.

  • 1-on-1 Personal Branding Services

    With Ourtypes as the tool, and me as your guide, you'll finally receive both the precise language and strategic mindset you've been craving, with recommendations that result in real action in both your work life and personal life.

    Whether you’re a business owner, corporate leader, or independent creative, you’ll walk away knowing the steps to take next and feel supported as you dial in your personal brand.

  • The Ourtypes® Workshop for Organizations

    If you’re a COO, CEO, or CMO who runs a larger scale brand, and your company or team seeking more engagement, connection, and clarity, this is for you.

    Colleen Arturi leads this personal branding event that helps each member of your team map out who they are & who they want to become next...so they can bring their best selves to work.

colleen arturi speaking at an ourtypes event

Events

I’d love to speak at your next event
or facilitate an Ourtypes Workshop for your team.